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Workshop Description: – This 2 hour workshop (adapted from my 3 hour version) is for creatives, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality and be of service toward a better world.

Join filmmaker & media activist Ian MacKenzie (Occupy Love, Sacred Economics, Reactor) as he demystifies the world of crowdfunding and the specific strategies that will help you tap into the revolution. He’ll outline a variety of the most popular platforms, including Kickstarter and Indiegogo, and how to choose the right one of you.

Combined with real world examples from a variety of successful campaigns, this inspiring and creative workshop will leave you confident and ready to start building for your project now.

“Ian is a crowdfunding master. From his experience he knows what it takes to be successful, and, even more importantly, is adept at coaching others to find success in crowdfunding as well.” – Kate Drane, Entrepreneur Engagement Lead, Indiegogo

Workshop Outline

This workshop covers the following topics:

Short history of crowdfunding
– the nature of the gift
– shift from broadcast to digit-oral era
– from anarchy to heirarchy

Pre-Launch
– are you ready to start a campaign?
– building your team
– setting your campaign goal
– choosing and setting rewards

Crafting the Pitch Video
– the power of myth
– explanation, meaning, story

Launch
– the first 24 hours
– managing your campaign
– using social media effectively
– reaching out to allies

Post-Launch
– collecting your money
– fulfilling rewards
– engaging your supporters

Final Thoughts & Q&A