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Workshop Description: THE ART OF CROWDFUNDING is a workshop for filmmakers, musicians, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality through crowdfunding.

Taught by filmmaker & media activist IAN MACKENZIE (Occupy Love, Sacred Economics), he demystifies the world of crowdfunding and the specific storytelling strategies that will help you tap into the revolution.

Ian has offered these popular workshops in Vancouver, Victoria, Seattle, San Francisco, Portland, Sacramento, and Los Angeles. This new evening builds upon Ian’s previous strategy-based workshop, focusing exclusively on crafting the narrative for your campaign.

After exploring numerous real-world examples (from Be Brave to The Rise of the DDP), by the end of the night, you will have the concrete structure of your campaign and the confidence to launch. Woven between the strategy is Ian’s signature insight and heart – with the promise to leave you inspired to create a future that works for all life.

“Loved the workshop. Very clarifying and focused. Great presentation… maybe one of the best I’ve ever attended (this coming from someone who spent 40 years as a facilitator/presenter/trainer). The marriage of passion, focus, and commitment shows.” – Lola

Workshop Outline


The first half of the workshop will explore the nature of story, looking at the power of mythology and how stories create our world. Then we’ll focus on how effective crowdfunders have woven powerful stories throughout their campaign. Finally, we’ll deconstruct specific examples and why they worked.

  • short history of crowdfunding
  • from broadcast to digit-oral era
  • the power of myth
  • explanation, meaning, story
  • exploring & breaking down examples


The second half of the workshop will guide you towards developing your own campaign narrative. Though partner exercises and group work, you’ll outline the compelling elements of your campaign, script a concept for your pitch video, and produce the blueprint to launch your campaign.

  • what’s your narrative?
  • developing your meme
  • scripting your video
  • finalizing the blueprint