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As a bonus: here’s the full 2 hour version of my Crowdfunding 101 workshop and Strategy Template. I’ve also included more info on how to download a copy for personal use.

Download: Crowdfunding 101 Strategy Template [PDF]

Stream: Crowdfunding 101

Want to download a copy of this workshop? Read this:

I am offering this workshop recording as a gift. This does not mean “free.” I’ve come to understand that in the dominent Western culture, we tend to think of free as “no value.” Instead, please consider this workshop as a gift. This means I cannot tell you the value of its worth to you. Perhaps you will watch the film, absorb the insights, and use them to crowdfund your next project successfully. Perhaps you will watch it for 5 minutes and get bored and turn it off.

Whatever the value eventually means to you, I ask that you choose the price. Not out of obligation, but because you feel inspired to give without regrets. For comparison, I normally ask for $35-45 for attending this workshop in person to help cover my travel and expenses.

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About this workshop

“Loved the workshop. Very clarifying and focused. Great presentation… maybe one of the best I’ve ever attended (this coming from someone who spent 40 years as a facilitator/presenter/trainer). The marriage of passion, focus, and commitment shows.” – Lola

This 2 hour workshop (adapted from my 3 hour version) is for creatives, artists, activists, entrepreneurs, inventors, designers, lovers, and anyone who wants to make their idea, dream, or vision a reality and be of service toward a better world.

Join filmmaker & media activist Ian MacKenzie (Occupy Love, Sacred Economics, Reactor) as he demystifies the world of crowdfunding and the specific strategies that will help you tap into the revolution. He’ll outline a variety of the most popular platforms, including Kickstarter and Indiegogo, and how to choose the right one of you.

Combined with real world examples from a variety of successful campaigns, this inspiring and creative workshop will leave you confident and ready to start building for your project now.

“Ian is a crowdfunding master. From his experience he knows what it takes to be successful, and, even more importantly, is adept at coaching others to find success in crowdfunding as well.” – Kate Drane, Entrepreneur Engagement Lead, Indiegogo


Workshop Outline

CROWDFUNDINGThis workshop covers the following topics:

Short history of crowdfunding
– the nature of the gift
– shift from broadcast to digit-oral era
– from anarchy to heirarchy

Pre-Launch
– are you ready to start a campaign?
– building your team
– setting your campaign goal
– choosing and setting rewards

Crafting the Pitch Video
– the power of myth
– explanation, meaning, story

Launch
– the first 24 hours
– managing your campaign
– using social media effectively
– reaching out to allies

Post-Launch
– collecting your money
– fulfilling rewards
– engaging your supporters

Final Thoughts & Q&A

Crowdfunding 101 // Plan, Launch and Manage a Successful Campaign