The program is pretty incredible actually: basically investing large amounts of money and time to foster the BC artist community (even more important in the face of devastating Liberal funding cuts).
Ben is one of the Top 20 finalists for 2010, and his first challenge was to shoot a video introducing the project and his own involvement. We batted around ideas, at one point seriously considering a parody of the Old Spice guy (we gave up after it didn’t pass my wife’s cliche test).
Instead, we opted for the following: straightforward, with a little twist. Enjoy!